Telford, 17 January 2017 – In its latest opinion blog, Entanet has pointed to the importance of reliable and fast connectivity as a key driver of digital transformation (DX) and says that unless customers ensure they adopt the right solution, they risk killing their DX strategy.
“Every business’s digital transformation is driven by the ‘nuts and bolts’ of communication, which includes every form of connectivity imaginable, including business-grade broadband, fixed and wireless Ethernet, IP VPNs, hosted voice, virtualisation and a myriad of cloud-based services”, says Entanet’s Head of Marketing, Darren Farnden.
He goes on to explain that, while everyone is talking about the strategic aspects of DX, the whole concept relies entirely on the availability and consistent reliability of communications technology.
The lack of importance attached to connectivity as a key element of Digital Transformation is something that is often bemoaned by services providers, he added. “Comms often fails to be recognised as the linchpin of DX. With the move towards hybrid infrastructures and growing use of cloud services, what connects a customer’s DX strategy to the real world is one of the most important decisions they need to get right first time. This is where the channel still has a golden opportunity to add value and ensure that a customer’s DX solution is fit for purpose.
“Connectivity is increasingly seen as a utility but it’s assumptive and complacent to see it that way – organisations looking to transform themselves into super-efficient and responsive, digitally-dependent operations, need to keep that very much at the front and centre of their thinking.”
The full article can be read at https://www.enta.net/opinion/2017/01/17/connectivity-dx-dead/
Picture: Darren Farnden, Entanet.
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About Entanet
Entanet is a leading wholesale voice and data communications provider and operates via a network of wholesale and resale channel partners. It was founded in 1996 and employs over 80 staff at its offices in Telford, Shropshire.
In February 2014, mid-market equity investor Mobeus Equity Partners made an initial £6 million investment to support a £14 million management buyout.
Entanet offers an extensive portfolio of connectivity services, including wholesale and packaged broadband, leased lines, EFM, IP VPNs, hosting and co-location, VoIP and traditional telecoms. The company operates its own fully-resilient nationwide next generation network which enables it and its partners to provide up to 10Gbps capacity to customers right across the UK. In addition, it has further connectivity into Amsterdam and Frankfurt and over 900 peering relationships across Europe.
The quality of Entanet’s services and its commitment to partners has been widely recognised. The company was recently named ‘Wholesale Provider of the Year (Large)’ in the 2015 Comms Business Awards and received the 2015 ISPA award for ‘Best SME Business Broadband’ and CRN Sales and Marketing Award for ‘Best Vendor Account Management Team’. The company has also been listed on a number of occasions in the Sunday Times Tech Track 100, Deloitte Technology Fast 500 EMEA and other listings of fast-growing, privately-held UK companies.
For more information contact:
Darren Farnden, Head of Marketing
Entanet International Ltd
Tel: 0333 101 0000