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Tech Data’s innovative Mentori program wins top training award

Scheme is named Best Partner Training Initiative in the 2018 CRN Sales and Marketing awards in recognition of its ground-breaking approach to enabling reseller business transformation

Basingstoke, 27 July 2018 Tech Data (Nasdaq: TECD) has seen the success of innovative Mentori program recognised at this year’s CRN Sales and Marketing Awards, where it was named as Best Partner Training Initiative. The CRN Sales & Marketing Awards recognise and reward the achievements of companies and teams in bringing truly innovative and inspiring ideas to the channel and making them real.

The program was praised for delivering the education, enablement and inspiration that channel partners need in today’s transformational market.

Fiona Challis, who leads the Mentori program for Tech Data, said: “It is great that Mentori has received this recognition. We believe it is truly innovative and original and gives partners exactly what they want today. All the feedback we have been getting from resellers who are on the Mentori program and from our vendor partners backs that up – and that’s now been confirmed and underlined with this award.

“Resellers are having to transform to meet the demands of the digital era and ensure that they continue to be the trusted advisor to their customers. That means acquiring or developing new skills. Mentori enables them to identify where they need to focus their efforts and attain the knowledge, capabilities and confidence they need to build predictable, profitable businesses for the future.

The program has more than met all its goals, she added. “Mentori has exceeded our expectations, both in terms of the amazing community spirit and sharing and exchanging of ideas that it has engendered, and the positive results that it’s achieving for resellers.”

The work does not stop there though, she emphasised. “We are working to make Mentori an even better, more progressive and more valuable program for all partners. We’re working on additions right now that will make Mentori even more relevant and useful to many more resellers. If you feel you are ready to take your business to the next level, you are really going to benefit by engaging on the Mentori program.”

Resellers can find out more about the Mentori program at http://tdhpe.techdata.eu/nl/Toolkit/The-Mentori-Program/ or by emailing Fiona.Challis@techdata.com.