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Tech Data plans to accelerate sales for SMB resellers with dedicated website, Marketing Portal and Web Store

  • New Accelerate portal provides easy access to SMB sales and service tools
  • Marketing Portal is now live and populated with email templates from top vendors
  • Web Store options available with free basic data feed

Basingstoke, 08 March 2016 – Tech Data has launched a new set of online tools for SMB resellers, including a streamlined Marketing Portal that gives them access to a huge choice of template emails, web banners and white papers from top-name vendors, and a set of Web Store options with a simple data feed provided free of charge.

These brand new resources are being made easily accessible through Tech Data Accelerate, an SMB-focused microsite that also provides quick links to Tech Data’s Credit Elevator, Vendor Partner Programmes and Events.

The new Marketing Portal has been developed to provide a fast and easy way for resellers to quickly produce customer emails from a range of marketing templates, which they can further enhance with their own messages, links and contact details. Over 30 vendors are represented in the portal, with leading names including HP, Microsoft, and Samsung providing SMB messaging, and Public Sector-focused messages provided by Cisco, Dell, Lenovo and others. The template emails focus on a wide spectrum of topics and messages, to product announcements and tactical pricing promotions. Resellers can simply mix and match messages to achieve a broad market appeal.

The Tech Data Web Store service is also accessible via the Accelerate pages. Resellers and retailers that register can make use of a simple data feed free of charge, enabling them to offer display details and pricing of Tech Data’s entire portfolio within their own website. For £395 per annum, resellers can have their own ecommerce site with fully-functioning shopping cart, allowing customers to place orders online with them. Tech Data will despatch orders directly to the end user in the reseller’s name. A full website construction and maintenance service is also available for £995 per annum.

Cathi Low, Director of SMB at Tech Data, said: “The creation of these important new tools is part of Tech Data’s ongoing programme of development and investment in making it easier for resellers to do business. We have listened to our customers and developed these resources to meet their needs. We see the Marketing Portal as an important tool for resellers who are unable to generate their own marketing materials and we believe a great many resellers will be able to use it on a regular basis.

“The Web Store provides a very simple way to offer products from our portfolio on their own website to their own customers. In both cases, all this is done under the reseller’s own brand, and with their own messaging and pricing. The Accelerate pages provide them with easy access to these and the other resources we make available to help SMB resellers develop and grow their sales.”

Tech Data has developed the resources after taking extensive customer feedback and drawing on best practices across the group. Both the Marketing Portal and Web Store are now up and running and accessible via the Accelerate pages. Resellers can navigate there from Tech Data’s InTouch website, or go directly to the pages at www.techdata.co.uk/accelerate.

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About Tech Data
Tech Data Corporation is one of the world’s largest wholesale distributors of technology products, services and solutions. Its advanced logistics capabilities and value added services enable 105,000 resellers to efficiently and cost effectively support the diverse technology needs of end users in more than 100 countries. Tech Data generated $26.4 billion in net sales for the fiscal year ended January 31, 2016. It is ranked No. 107 on the Fortune 500® and one of Fortune’s “World’s Most Admired Companies.”  To learn more, visit www.techdata.com, or follow on Facebook and Twitter.

For further information contact:
Cathi Low
Director SMB
Tel: 0871 880 3000
www.techdata.co.uk
Twitter: @techdatauk