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Tech Data and OKI offer new growth potential to B2B partners with print

Basingstoke, 07 December 2016 – Tech Data and OKI are now distributing the full range of OKI business LED printers and multifunctional print (MFPs) devices in the UK. The two companies have formed a new partnership that extends choice and brings new growth potential to Tech Data’s reseller customers serving the corporate, SMB and public sector markets.

With immediate effect, the full range of OKI products and consumables will be available from Tech Data. As well as extending the distributor’s B2B portfolio, the agreement enables OKI to benefit from the extensive market reach and logistical capabilities of Tech Data in the UK and Ireland.

Tech Data will be promoting the OKI Shinrai Partner Programme to resellers, details of which can be found at www.oki.co.uk/shinrai. The scheme gives resellers access to a range of benefits and resources, including sales support and OKI’s PartnerNet promotional and marketing tools.

In addition, Tech Data is offering incentives for both existing and new OKI partners. Until the end of December, the Test the Best incentive provides a 50 percent discount on up to two units per model, per partner on the 11 devices covered by the promotion1. There is also the special Seicho incentive offer available to resellers who have not purchased OKI products for over one year, of 30 percent discount on their initial purchase. This is an exclusive offer, available only through Tech Data until 31 January 2017.

Tech Data has underlined its commitment to making the partnership a success by appointing Ruari Metcalfe as its dedicated OKI Business Development Manager. He will be responsible for supporting OKI partners in identifying opportunities, getting the best out the Shinrai Partner Programme, and growing their sales.

Commenting on behalf of OKI Systems UK, Simon Tetlow, Head of Channel added: “With our new colour portfolio, featuring the pioneering OKI digital LED colour printing technology, we can offer resellers impressive and attractive business solutions to take to their customers. We have an excellent channel programme and a firm commitment to supporting our partners and helping them grow. Tech Data’s unrivalled reach and resources will enable us to bring the benefits of OKI solutions to more resellers and businesses across the UK.”

For Tech Data, Stephen Martin, Print Business Unit Manager at Tech Data, said: “OKI is a well-known and highly respected name in B2B print and this is a great opportunity for our customers to expand their sales potential in the corporate, SMB and public sectors. With OKI, resellers have the potential to gain a real competitive edge. We’re aiming to bring a significant number of new partners on-board over the next 12 months, and will be working closely with OKI in the UK to ensure that we deliver all the value and benefits that the company’s partner programme and brand offer.”

— ENDS —

Notes

1 – See www.oki.co.uk/techdata for more details

About Tech Data
Tech Data Corporation is one of the world’s largest wholesale distributors of technology products, services and solutions. Its advanced logistics capabilities and value added services enable 105,000 resellers to efficiently and cost effectively support the diverse technology needs of end users in more than 100 countries. Tech Data generated $26.4 billion in net sales for the fiscal year ended January 31, 2016. It is ranked No. 108 on the Fortune 500® and one of Fortune’s “World’s Most Admired Companies.”  To learn more, visit www.techdata.com, or follow on Facebook and Twitter.

For further information contact:
Sara Gemmell
Marketing Services Director
Tel: 0871 880 3000
www.techdata.co.uk
Twitter: @techdatauk

About OKI Systems UK
OKI Systems UK is part of OKI Europe, a division of OKI Data Corporation, a global business-to- business organisation dedicated to creating professional in-house printed communications products, applications and services designed to increase the efficiency of today’s and tomorrow’s businesses. The company is well-established as one of the UK’s leading printer brands, in terms of value and units shipped. Oki Systems UK’s award winning, product portfolio comprises seven distinct segments: managed print services, colour and mono printers, multifunctional devices, which combine printing, copying, scanning and faxing functionalities, as well as serial dot matrix printers, faxes and specialty printers for point-of-sales and manufacturing. Its expanding product range has recently won a series of high-profile awards including the Print.IT Editor’s Choice Award, the 2012 Go Green award, and the PCPro Laser Printer award.

OKI Data Corporation is a subsidiary of Tokyo-based Oki Electric Industry Co. Ltd., established in 1881 and Japan’s first telecommunications manufacturer.

Media Contacts
Whiteoaks:
Liam Sherry
Tel: 01252 727313

OKI Systems UK:
Andrew Hall
Tel: 01784 274300