Challenger brand appeals to buyers looking for fully-featured phones that deliver great value
Basingstoke, 26 January 2016 – Tech Data Mobile has announced the immediate availability of the new range of dual-SIM feature phone and Android smartphone devices from ARCHOS.
The first ARCHOS devices to be made available by Tech Data Mobile are the new ARCHOS 55 Platinum and ARCHOS F24 Power. With powerful feature sets and attractive designs, these devices are really appealing options for consumers or B2B customers looking for great-looking mobile phones that are powerful, versatile and affordable.
While ARCHOS has a strong brand position in Europe, in both the smartphone and tablet segments, ARCHOS has been less visible to date in the UK, even though many of its products have been available under different brands due to their extensive hardware licensing agreements.
This now looks set to change, said Matt Child, Managing Director of Tech Data Mobile. “Mobile devices are now penetrating every corner of the consumer and business sectors and many buyers are becoming increasingly selective and seeking out mobile devices that meet their exact needs. They want to get all the power and features they need on a smartphone, but also the very best value. For these customers, a challenger brand like ARCHOS is ideal and it enables mobile dealers and retailers to offer consumers and B2B users added choice and value.”
Rakesh Odedra, Sales Director at ARCHOS, stated: “Whilst there is demand for the top two, tier-one brands, there are also many consumers and B2B customers now actively doing their research, who see beyond the badge. They want to get the same level of design, quality and specification on a feature phone, smartphone or tablet but also at the very best value, so they are now turning to fast and focused, regional heroes that have the necessary engineering capability, including certification approvals, and ARCHOS is the perfect choice.”
Two of the new ARCHOS mobile devices now available from Tech Data Mobile include the ARCHOS 55 Platinum and ARCHOS F24 Power, with additional mobile and tablet devices and options due to be announced in the coming months.
The ARCHOS 55 Platinum dual-SIM, which will retail under £100, has a 5.5-inch HD IPS display, quad core processor, 1GB of RAM and latest 5.1 Lollipop making it perfect for navigation, videos, games or apps. It can take amazing pictures thanks to the 13MP camera with autofocus plus LED flash and it also has 2MP front camera. The charging slot is at the bottom, middle of the device making it easier to charge the device in a holder. The 55 Platinum has 8GB of internal storage, expandable via a Micro SD slot.
The ARCHOS F24 Power dual-SIM, which will retail under £30, is a talk and text phone powered by a 4000 mAh battery, which means users can enjoy 55 days standby and over 40 hours of talk time. It can also be used as an emergency charger via USB to Mini USB (included in box) for other devices. It has a 2.4-inch colour screen, 2MP rear camera, Bluetooth, powerful dual LED light, a clock, alarm clock with ringtones, calendar, calculator and stopwatch. It can also be used as a MP3 player or FM radio and additional storage can be added using the Micro SD slot.
Tech Data Mobile offers a wide range of smartphones from leading vendors such as Samsung and Motorola. It is also an authorised distributor for the iPhone and the leading distributor for the Microsoft Lumia smartphones in the UK. In a response to changing market demands, Tech Data Mobile is also placing greater emphasis on a number of challenger brands, with a portfolio that now includes multi-OS products from the likes of Alcatel OneTouch and BQ and ARCHOS. It continues to invest in its people and processes with the aim of becoming the leading distributor of mobile devices and services for B2B resellers and specialist mobile dealers in the UK.
1 ARCHOS 55 Platinum
2 ARCHOS F24 Power
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About Tech Data
Tech Data provides its customers in UK and Ireland with a unique combination of focused expertise from its Collection of Specialists business units, alongside unrivalled broadline distribution capabilities. Tech Data Corporation is one of the world’s largest wholesale distributors of technology products, services and solutions. Its advanced logistics capabilities and value added services enable 115,000 resellers to efficiently and cost effectively support the diverse technology needs of end users in more than 100 countries. Tech Data generated $27.7 billion in net sales for the fiscal year ended January 31, 2015. It is ranked No. 107 on the Fortune 500® and one of Fortune’s “World’s Most Admired Companies.” To learn more, visit www.techdata.com, or follow on Facebook and Twitter.
For further information contact:
Marketing Services Director
Tel: 0871 880 3000
ARCHOS, a pioneer in the portable audio and video player market, and now specialising in Android Tablets and Smartphones, has repeatedly revolutionized the market for consumer electronics since 1988. Today, ARCHOS offers its own line of Android Tablets and Smartphones, as well as a full line of OEM devices. In 2000, ARCHOS launched the Jukebox 6000, the first MP3 player combined with a hard disk. In 2008, ARCHOS launched the first generation Internet Tablets, and then the first ever Android powered tablets in 2009. In 2013, ARCHOS launched its first generation of Smartphones and now has added feature phone devices. ARCHOS has offices throughout Europe and Asia. ARCHOS is quoted on Compartment C of Eurolist, Euronext Paris. To learn more, visit www.archos.com or follow us on www.facebook.com/ARCHOS and www.linkedin.com/company/archos