Distributor is aiming to raise the attach rate of Dell printers to the brand systems sales
Basingstoke, 08 October 2015 – Tech Data is now offering the full range of Dell printers in the UK and Ireland, giving resellers quick and convenient access the vendor’s comprehensive and competitive range of single-purpose and multi-function devices.
Dell’s advanced printers and MDPs are designed for intensive every-day use as shared workgroup devices. They offer exceptional performance, streamlined productivity, flexible options and low running costs.
The full Dell portfolio – from best-selling A4 devices such as the C2665dnf smart multifunction colour laser, right up to high-end A3 models such as the compact 7130cdn with its 2100 paper input capacity and monthly duty cycle of up to 150,000 pages, are available from Tech Data with immediate effect. The latter printer and other Dell large-format devices are offered with free-of-charge installation and packaging removal.
Mark Glasspool, Director of Product Marketing at Tech Data, says: “We are excited to now be offering the complete range of Dell printers. Dell is a really strong brand name in both the business market and it has an excellent line-up of devices for every conceivable use in the office. We see considerable potential to grow sales amongst buyers of Dell PCs and servers and the wider market too. Dell’s own informal research shows that most customers who buy Dell PC or server systems don‘t purchase Dell printers, so there is a significant opportunity to drive that ratio upwards. “
The availability of the vendor’s printers from Tech Data means that Dell reseller partners can now come to the distributor of all their Dell needs – for PCs, notebooks, thin clients and printers and multifunction products as well. In addition, Tech Data can also offer Dell ProSupport services to resellers.
Tech Data UK became a Dell distributor in May this year when the pan-European agreement between the two companies was extended. With its extensive stock-holding, logistics and credit capabilities, Tech Data is able to meet all the needs of Dell reseller partners right across the UK and Ireland. The company holds around a £100 million of inventory and over 40,000 different product lines. It delivers over 10,000 items every day with a success rate of over 99.99 percent. In addition, Tech Data provides credit lines of more than £1.5 billion to its customers.
Picture: Mark Glasspool, Tech Data