Basingstoke, 23 May 2018 – Tech Data Corporation (Nasdaq: TECD) is now working with Citrus, the specialist provider of software that performs detailed analyses of web traffic and identifies the areas of websites that will prove to be the most effective when targeting specific groups of users or technologies.
Once integrated with an e-commerce site, Citrus will start to track and analyse traffic and identify on which pages and positions different offers and propositions will have the best chance of making an impact. As the system analyses and learns more, it enables retailers to make better use of the space on their web-pages.
It can also be used to provide more detailed information to vendors, helping them to target spending on partner websites to greatest effect.
“The Citrus proposition is a really juicy one for web retailers” said Mark Glasspool, Director Product Marketing and Sales, Consumer Technology Group at Tech Data UK. “It enables retailers to unlock the true potential of e-commerce by monetising their online shelf space, whilst enabling brands to target customers more accurately. It’s a very refreshing approach and one that will really help retailers to get ahead.”
Tech Data is partnering with Citrus as part of its trusted advisor approach to the market, Glasspool added. “We understand that as a leading distributor we need to do more than just hold stock and ship products to retailers and webstores. We also want to bring them new ways of working, streamlining their business and growing their sales. Our partnership with Citrus is a part of that and it’s just one of the reasons that more retailers are working closely with Tech Data to find new ways to develop their business and increase their sales.”
Picture: Mark Glasspool, Tech Data.