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Tech Data gets exclusive as Ballistix becomes defined brand

Basingstoke, 17 August 2016 – Tech Data has been appointed as the exclusive UK distributor for Ballistix memory products, which has now become a defined brand in its own right within the Crucial group.

With increased focus on the brand from both vendor and Tech Data, systems builders and retailers can expect to get even better availability and service on this key brand, giving them more opportunities to boost sales to PC enthusiasts and gamers, says Adam Lee, PC Components Category Manager at Tech Data.

“We have a great and long-standing partnership with Crucial and by making it a distinct brand the company is demonstrating its commitment to Ballistix and the many customers who offer it in their shops, on their web sites and as a key component of their gaming systems. We see excellent potential to help our customers grow Ballistix sales and as the exclusive distributor for the brand, we’ll be able to provide additional focus and support for the whole range. We’re very excited about the prospects.”­

There are three key products lines in the range. Ballistix Sport DDR3 and DDR4 memory modules offer speed and style and are designed for performance enthusiasts who want to make their systems faster and more responsive. The Ballistix Elite and Tactical ranges provide a great set of UDIMM options for upgrading PC or Mac desktop or mobiles. The company has exciting plans that will see its range expanded over the next few months, providing customers with even more options to increase power and retailers and systems builders even more potential to boost their sales with the Ballistix brand.

Tech Data has a comprehensive range of Ballistix memory products available for order via its InTouch e-commerce platform.

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About Tech Data
Tech Data Corporation is one of the world’s largest wholesale distributors of technology products, services and solutions. Its advanced logistics capabilities and value added services enable 105,000 resellers to efficiently and cost effectively support the diverse technology needs of end users in more than 100 countries. Tech Data generated $26.4 billion in net sales for the fiscal year ended January 31, 2016. It is ranked No. 108 on the Fortune 500® and one of Fortune’s “World’s Most Admired Companies.”  To learn more, visit www.techdata.com, or follow on Facebook and Twitter.

For further information contact:
Sara Gemmell
Marketing Services Director
Tel: 0871 880 3000
www.techdata.co.uk
Twitter: @techdatauk