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Entanet attacks ASA’s plans to change broadband advertising rules as unfair to smaller ISPs

Comms wholesaler says requirement to publish combined broadband and line rental pricing will penalise ISPs, cause confusion and put even more focus on price rather than quality

Telford, 27 January 2016 – Entanet, the leading provider of wholesale communications, has slammed plans announced by the Advertising Standards Authority (ASA) and Ofcom to impose new restrictions on broadband advertising that doesn’t take account of how smaller ISPs operate.

In a blog post on its website (, the company says that the plans to force broadband suppliers to advertise costs that include the line rental will put smaller resellers at a disadvantage.

Darren Farnden, Head of Marketing at the company, states: “Our main concern and disappointment is that once again the ASA/Ofcom strive to apply ‘one size fits all’ type proposals to solve a market problem that has arguably been caused by the larger mainstream providers. Many smaller ISPs in the UK broadband channel provide the broadband service without requiring their customers to take line rental in the same package.”

He notes that in some cases, consumers may want to buy line rental and broadband from different suppliers. The new rules suggest that ISPs may be forced to offer both and if this is the case, it will restrict customer choice.

The company also highlights that in its joint study of the market, the ASA and Ofcom have based their findings on views taken from just 300 consumers, when there are 23.7 million fixed broadband lines in use in the UK today.

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About Entanet
Entanet is a leading wholesale voice and data communications provider and operates via a network of wholesale and resale channel partners. It was founded in 1996 and employs over 80 staff at its offices in Telford, Shropshire.

In February 2014, mid-market equity investor Mobeus Equity Partners made an initial £6 million investment to support a £14 million management buyout.

Entanet offers an extensive portfolio of connectivity services, including wholesale and packaged broadband, leased lines, EFM, IP VPNs, hosting and co-location, VoIP and traditional telecoms. The company operates its own fully-resilient nationwide next generation network which enables it and its partners to provide up to 10Gbps capacity to customers right across the UK. In addition, it has further connectivity into Amsterdam and Frankfurt and over 900 peering relationships across Europe.

The quality of Entanet’s services and its commitment to partners has been widely recognised. The company was recently named ‘Wholesale Provider of the Year (Large)’ in the 2015 Comms Business Awards and received the 2015 ISPA award for ‘Best SME Business Broadband’ and CRN Sales and Marketing Award for ‘Best Vendor Account Management Team’. The company has also been listed on a number of occasions in the Sunday Times Tech Track 100, Deloitte Technology Fast 500 EMEA and other listings of fast-growing, privately-held UK companies.

For more information contact:
Darren Farnden, Head of Marketing
Entanet International Ltd
Tel: 0333 101 0000