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Azlan hails success of Citrix Channel Partner Accelerator 2016 as platform for growth

After attracting a record number of visitors to its stand, the value distributor is expecting a positive year ahead for resellers focusing on mid market opportunities.

Heathrow, 16 March 2016 – TD Azlan, the enterprise value added distribution business of Tech Data, is expecting a year of positive growth for Citrix Partners in the mid market after the success of the recent Citrix Partner Accelerator (CPA) 2016 event.

The annual UK and Ireland channel gathering attracted more than 360 delegates with over 50 percent of these delegates choosing to visit the Azlan stand to register an interest in the sales and marketing initiatives launched at CPA.  The reseller partners who were able to attend in person heard Citrix outline its plans to support them in 2016 by focusing on markets with significant growth potential. They also heard a keynote speech from England’s Rugby World Cup winning coach, Sir Clive Woodward, on the ‘The DNA of a champion’.

Phil King, Azlan Technology and Services Director, said: “CPA 2016 was a truly inspiring event, where we were able to engage with many existing and potential partners and came away feeling that we can be very positive about the year ahead. We share Citrix’s view that there is significant growth potential in the mid market leveraging the Citrix go to market messaging for vertical sectors, such as financial services, construction retail and education. There will be more opportunities in 2016 with Citrix and we are committed to work with partners to help them grow their business in these target areas.”

TD Azlan is the ideal value distribution partner for Citrix resellers, added King. “Whether they are experts in Citrix already, or relatively new to the virtualised desktop market, Azlan can offer partners end-to-end support on Citrix, from access to the very best sales and technical expertise in Citrix technologies, exceptional demonstration capabilities at our Business Solutions Centre (BSC), right through to marketing and professional services.”

The Azlan BSC at Heathrow is fully equipped with the latest Citrix solutions and complementary technologies.  It can be used free of no charge by resellers for demonstrations, briefings and proof-of-concept testing.

One of Azlan’s Citrix reseller partners, Kelway received a Citrix Innovation Partner Award for its work with the Action for Children charity (see at CPA. Ultima Business Solutions was also recognised for registering an exceptional performance in registering Citrix opportunities over the past year.

Azlan will further demonstrate its commitment to Citrix and its partners by attending the Citrix Synergy conference on digital business transformation, which takes place in Las Vegas in May (see  Major Citrix customers, partners and industry influencers from around the world are expected to attend to gain strategic insights, attend business and technical training and benefit from professional networking.

Picture: Phil King

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About TD Azlan
TD Azlan, the Enterprise Division of Tech Data Corporation, is a leading value-added distributor of networking, communications, midrange and enterprise servers, storage, software and unified communications solutions. For more information see Tech Data Corporation is one of the world’s largest wholesale distributors of technology products, services and solutions. Its advanced logistics capabilities and value added services enable 105,000 resellers to efficiently and cost effectively support the diverse technology needs of end users in more than 100 countries. Tech Data generated $26.4 billion in net sales for the fiscal year ended January 31, 2016. It is ranked No. 107 on the Fortune 500® and one of Fortune’s “World’s Most Admired Companies.”  To learn more, visit, or follow  on Facebook and Twitter.

For more information please contact:
Sara Gemmell
Azlan UK Marketing Director
Tel: 07905 736798